Rice cake maker

Maja blanca

Rice cake maker Romualdo Blanco Jr wraps his Maja Blanca (coconut and corn pudding) in red ribbons, hoping to make it a staple of Noche Buena (Christmas Eve) in his province, where he developed a backyard business into a company with annual sales of P2,4 million. Five years ago, the 28-year-old father of 1 developed a P10,000 micro-entrepreneur loan into PK Maja’s Special, supplying puto and kutsinta to schools, grocery