Rapper Jay-Z has become the recent celebrity to join the weed business, signing on as the principal brand strategist for a California-based cannabis company. The rapper said after a broad quest for a appropriate partner in the booming sector, he reached out to the business Caliva.
The rapper stated that what he do, he want to it right at the greatest stage and with all the opportunities in the cannabis sector, Caliva’s knowledge and ethos make them the best partners for this effort.
They want to build something incredible, have fun in the process, do good and take individuals along the manner.
Caliva said as chief strategist that Jay-Z would assist the business with its creative choices as well as the brand’s outreach efforts and strategy.
He will also focus on efforts to increase the participation in the legal cannabis business of people who have served time in prison and have been shut out of the fast-growing sector.
The 49-year-old rapper, born Shawn Carter and married to popstar Beyonce, is the recent celebrity to enter the cannabis company that is spreading rapidly in the United States as more and more states legalize it for recreational purposes.
Rapper Snoop Dogg has created its own marijuana brand and in 2016 actress Whoopi Goldberg introduced a line of women’s medical marijuana goods.
Jay-Z, who grew up in one of Brooklyn’s most famous housing projects, was recently appointed the first billionaire of hip hop by Forbes magazine thanks to investments in champagne, cognac, Uber’s ride-sharing service and his Roc Nation entertainment business.