At this year’s Taste of London, an annual gathering of over 50,000 foodies, chefs, and culinary taste-makers around the world, held at Regent’s Park, the Department of Tourism showcased the best of the Philippines, especially its food.
The Philippine booth served dried mangoes from Cebu and snacks in the 5-day case, attracting crowds with live musical performance and jam sessions.
Through the involvement of the Philippines in this year’s London Taste, they hope to offer the UK a taste of Philippine food, culture, and hospitality.
Attaché Gerard Panga. stated that Filipino culture and cuisine are steadily gaining a huge following in the UK. The crowd’s reception towards their participation in this year’s Taste of London is an affirmation that great things are coming for Filipino food, culture, and travel.
Also in the case is Mamasons, recognized as the first Filipino ice cream parlor in Europe. It featured a Filipino dirty ice cream interpretation in a sari-sari store-inspired booth. Mamasons served ice cream and their signature Bilog, which is ice cream in a pandesal bun.
The organizers were so happy with the long lines and buzz around the stall and they were invited again to attend Taste of London 2020 with a much larger pitch.